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When developing a website or working with SEO, you’re likely to have heard the term Domain Authority (DA). This metric plays a very important role in determining the ranking of your website in the search engines.
But what exactly is Domain Authority? Where can you check it for free? In this blog, we will discuss what DA is, how to check Domain Authority, and most importantly, the best ways to increase Domain Authority.
Domain Authority
Domain authority is a metric that predicts a website’s ability to rank on search engines, based on factors like backlinks, content quality, and overall site structure, helping to gauge a site’s strength in SEO performance and visibility.
Even if Domain Authority is not an official Google ranking factor per se, its reference for estimating a site’s credibility is fairly common within the SEO community. The score is calculated from different factors, including:
- Backlink Profile
- Root Domains
- Content Quality
- SEO Performance
Tools to Check Domain Authority For Free
1. Moz’s Free Domain Authority Checker
- Log on to Moz’s Domain Authority Checker.
- Copy your Link.
- DA score will present metrics embracing linking domains and spam score.
2. Ahrefs Free Website Authority Checker
- Use Ahrefs’ free tool.
- Enter your domain.
- Find out its domain authority and some more metrics.
3. SEMrush Free Trial
- With a free trial, SEMrush includes domain analysis.
- Also, it provides a good deal of scoring your authority on SEO measures.
4. Ubersuggest
- Neil Patel’s Ubersuggest is yet another nice free checker for DA.
- It offers different other features too.
5. Other Free Tools
- Tools like Smallseotools and PrePostSEO do provide a free DA checker.
How to Check Domain Authority Using Ahrefs
1. Visit Ahrefs Website
- Go to Ahrefs.com and log in or sign up for an account.
2. Access the “Site Explorer” Tool
- Look for the “Site Explorer” tool on the dashboard.
3. Enter your Website URL
- Type your domain name (e.g. abc.com) in the search bar and click on the search button.
4. View Your Domain Rating (DR)
- In the outcome, search for the Domain Rating score.
5. Analyze Additional Metrics
- Explore other data for a complete scenario of your website’s SEO health.
How to Check Domain Authority Using Moz
1. Visit Moz’s Domain Analysis Tool
- Head to Moz.com. You can use it for free by signing up for an account.
2. Sign In or Create an Account
- If you are a new user, sign up for a free account, and if already signed up simply log in.
3. Enter Your Website URL
- Input your website’s domain (e.g. xyz.com) into the search box and click “Analyze”.
4. Check Your Domain Authority
- Along with other metrics, your Domain Authority (DA) will display in the result.
5. Explore Additional Features
- Look into other different metrics to understand your website’s SEO potential.
Misconception About Domain Authority
1. DA is a Google Metric
- DA is not used by Google rather it is a 3rd party metric that provides insights about your website’s SEO progress.
2. A High DA Guarantees Rankings
- DA does increase rankings but it is not only the factor that matters. Other factors like Quality Content, Keywords, etc play an equal role in increasing rankings.
3. DA Changes Overnight
- Improving DA is a gradual process that needs patience and consistent effort.
FAQs
Q. What is Domain Authority?
- Domain Authority is a metric predicting a website’s search ranking potential.
Q. Is 20 Domain Authority good?
- A DA of 20 is decent for beginners but needs improvement.
Q. What are DA and PA in SEO?
- DA predicts website ranking whereas, PA predicts specific page ranking ability.
Q. What is the benefit of DA?
- It helps to gauge your website’s potential to rank on Google.
Domain Authority is a critical metric for evaluating your website’s SEO health. By leveraging free tools, improving your content, building quality backlinks, and adhering to Google’s EEAT principles, you can boost your DA and achieve better rankings.
Remember, SEO success doesn’t happen overnight. Stay consistent, monitor your progress, and keep learning. Whether you’re a beginner or a seasoned marketer, focusing on Domain Authority will strengthen your online presence and help you reach your goals.
